Addiction Salmon Bleu Dry Dog Food

$42.46 NZD $49.95 NZD

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Note: This product is currently undergoing a formula transition. Customers may receive either the current or new (chicken-free) formula during this period — please check the bag's ingredient panel, and allow a 7–10 day gradual transition if switching your dog's diet. The details below reflect the current published formula.

Give your dog a visibly shinier coat and calmer skin, powered by real New Zealand salmon.

A coat that looks (and feels) noticeably healthier — Omega-3s from salmon and flaxseed work from the inside out, cutting down on the itching, flaking, and dull fur that come with lower-quality proteins.
Joints that keep your dog moving freely — added glucosamine supports cartilage and mobility, so playtime and walks stay easy as your dog ages, not just something to push through.
Nutrition your dog actually absorbs — chelated minerals are bonded for better uptake, meaning more of every bowl goes toward your dog's health instead of passing through unused.
Real salmon as the star, not a byproduct — grain-free and built around New Zealand King Salmon, it's a gentler fit for dogs who don't do well on typical grain-heavy or lower-quality supermarket foods.

If your dog has ever dealt with itchy skin, a dull coat, or stiffness after a walk, you've probably already tried "sensitive skin" formulas that promise a lot and change little. Salmon Bleu is built differently: real New Zealand salmon as the first ingredient, not a byproduct or filler, gently processed with low-temperature, rapid-air drying to protect the Omega-3s and nutrients that heat-blasted kibble destroys. No grain, no fillers, no artificial colors or flavors — just salmon, real berries, and the extras (glucosamine, taurine, chelated minerals) that actually earn their place on the label. It's why owners of dogs with sensitive skin or stiff joints tend to try Salmon Bleu once and stay loyal to it for years. If your dog's coat hasn't looked its best lately, this is where a lot of owners see the turnaround start. Popular sizes sell through quickly, so it's worth locking in the size your dog needs now.

Ingredients (current formula)

Salmon, Salmon Meal, Ocean Fish Meal, Green Peas, Tapioca, Chicken Fat, Yellow Peas, Potatoes, Flaxseed, Brewers Dried Yeast, Natural Buffered Vinegar, Cranberries, Kelp Powder, Spinach Powder, Blueberries, Natural Flavor, Pea Protein, Sea Salt, Potassium Chloride, Magnesium Sulfate, Choline Chloride, Taurine, DL-Methionine, Calcium Carbonate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Vitamin E Supplement, Niacin (Vitamin B3), Copper Amino Acid Complex, d-Calcium Pantothenate (Vitamin B5), Manganese Amino Acid Complex, Sodium Selenite, Riboflavin Supplement, Thiamine Mononitrate (Vitamin B1), Vitamin B12 Supplement, Vitamin A Supplement, Pyridoxine Hydrochloride (Vitamin B6), Cobalt Sulfate, Calcium Iodate, Folic Acid, Vitamin D3 Supplement, Glucosamine Hydrochloride, Mixed Tocopherols (for added freshness), Rosemary Extract, Green Tea Extract, Spearmint Extract.
With chelated minerals and added methionine. A new chicken-free formula is being phased in — check your bag's panel for the exact list.

Nutritional Analysis (Guaranteed Analysis)

Nutrient	Level
Crude Protein (min)	24%
Crude Fat (min)	13%
Crude Fiber (max)	3%
Moisture (max)	10%
Glucosamine (min)	400mg/kg
Taurine (min)	0.1%
Omega-3 Fatty Acids (min)	1.0%
Omega-6 Fatty Acids (min)	2.5%

Suitable for all life stages. Grain-free.

Feeding Guide

Dog Weight	Feed Per Day
Less than 5.5kg (12 lbs)	57–114g (½–1 cup)
5.5–9.5kg (12–20 lbs)	114–171g (1–1½ cups)
9.5–22.5kg (20–50 lbs)	171–342g (1½–3 cups)
22.5–45kg (50–100 lbs)	342–570g (3–5 cups)

Puppies: feed roughly double the adult amount, split into 3–4 meals a day (twice daily after 6 months). Pregnant dogs: increase up to 50% through pregnancy. Lactating dogs: double the adult amount, 3–4 meals a day. Transition gradually over 7–10 days by mixing increasing amounts of Salmon Bleu with the old food. Always provide fresh water and adjust portions to maintain ideal body condition.