Privacy Policy

What is your privacy policy?

We respect and are committed to protecting your privacy. We do not disclose customer information to 3rd parties and take all practicable measures to protect customer’s data by utilising high quality service providers and a web platform that is continually updated with security patches and related features. 

This Privacy Policy demonstrates our commitment to your privacy, and discloses how your personal information is processed and used. We undertake to use your personal information only in ways that are compatible with this Privacy Policy. 

The following policies are only in effect for the Web pages, newsletters, and opt-in announcement lists owned and operated by Premium Petfood. (The Premium Petfood network includes all web sites and certain other Internet media properties hyper linked from the Premium Petfood home page.) 

The following sections detail our Privacy Policy. 

I. What information are you collecting and how are you collecting it?

Every computer connected to the Internet is given a domain name and a set of numbers, that serve as that computer’s “Internet Protocol” IP address. When a visitor requests a page from any Web site within the Premium Petfood Network, our Web servers automatically recognize that visitor’s domain name and IP address. The domain name and IP address reveal nothing personal about you other than the IP address from which you have accessed our site. We use this information to examine our traffic in aggregate, and to investigate misuse of the Premium Petfood Network, its users, or to cooperate with law enforcement. See also Will you disclose the information you collect to outside third parties? We do not collect and evaluate this information for specific individuals. Our Web servers do not automatically record e-mail addresses of the visitors.

II. What are cookies?


From time to time, Premium Petfood or its advertisers may send a “cookie” to your computer. A cookie is a small piece of data that is sent to your Internet browser from a Web server and stored on your computer’s hard drive. A cookie can’t read data off of your computer hard disk or read cookie files created by other Web sites. Cookies do not damage your system. We use cookies to identify which areas of Premium Petfood’s network you have visited or customised, so the next time you visit, those pages may be readily accessible. Our advertisers may also use cookies to ascertain how many times you’ve seen an advertisement. We or our advertisers and we may use this information to better personalise the content, banners, and promotions that you see on our site. You can choose whether to accept cookies by changing the settings of your Internet browser. You can reset your browser to refuse all cookies, or allow your browser to show you when a cookie is being sent. If you choose not to accept these cookies, your experience at our Site and other Web sites may be diminished and some features may not work as intended.

III. How do you use single-pixel gifs?


Premium Petfood and its advertisers may use single-pixel gif images, sometimes referred to as web bugs or web beacons, to count Web page accesses and gather some general statistical information. Premium Petfood does not gather personal information through the use of these images. Our advertisers may use single-pixel gifs that can track personal information from cookies that may have been previously placed on a user’s computer by an advertiser.

IV. What information do you collect when I register for something?

Premium Petfood and its advertisers may use single-pixel gif images, sometimes referred to as web bugs or web beacons, to count Web page accesses and gather some general statistical information. 

Premium Petfood does not gather personal information through the use of these images. 

Our advertisers may use single-pixel gifs that can track personal information from cookies that may have been previously placed on a user’s computer by an advertiser.

V. What other information do you request?


We may also request your e-mail address or mailing address for the purposes of conducting a survey or to provide additional services (for example, subscriptions to e-mail newsletters or announcement lists). Whenever we request the identity of a visitor, we will clearly indicate the purpose of the inquiry before the information is requested. We maintain a strict “No-Spam” policy that means that we do not sell, rent, or otherwise give your e-mail address to a third-party, without your consent or as permitted by this Privacy Policy.


We may from time to time send e-mail announcing new Premium Petfood products and services. Except as stated above, Premium Petfood will not send you e-mail that you have not agreed to receive.


When you register for a contest or other promotion, we may ask for your name, address, and e-mail address so we can administer the contest and notify winners.


When you use co-branded services, or those provided by a third party, within the Premium Petfood Network, your information may be passed to the co-brand or third party provider and their use of your information is subject to their applicable privacy policies.

VI. What information do you collect when I purchase something?

If you are purchasing something from Premium Petfood, our payment processor, needs to know your name, e-mail address, mailing address, credit card number, security number and expiration date. 

This allows them to process and fulfill your order and to notify you of your order status. This information may also be used by them to notify you of related products and services. Credit card and e-mail information will not be shared or sold to third parties for any purpose except as provided in this Privacy Policy without your express permission.

Wherever Premium Petfood collects personal information we make an effort to include a link to this Privacy Policy on that page.

VII. Will you disclose the information you collect to outside third parties?

Premium Petfood will only disclose personal information and/or an IP address, when required by law or in the good-faith belief that such action is necessary to:
1) Cooperate with the investigations of purported unlawful activities and conform to the edicts of the law or comply with legal process served on Premium Petfood,
2) Protect and defend the rights or property of the Premium Petfood network of sites and related properties, or visitors to the Premium Petfood network of sites and related properties,
3) Identify persons who may be violating the law, the Premium Petfood website Terms Of Use, the rights of third parties, or otherwise misusing the Premium Petfood network or its related properties,
4) Fulfill a users order or request.

Premium Petfood uses reasonable precautions to keep the information disclosed to us secure. Premium Petfood reserves the right to transfer all such information in connection with the sale of all or part of Premium Petfood’s capital stock or assets. Furthermore, we are not responsible for any breach of security or for any actions of any third parties that receive the information. We are not responsible for such third party privacy policies or how they treat information about their users


See below, What else should I know about my privacy when online? See What information do you collect when I register for something.

VIII. What else should I know about my privacy when online?

The Premium Petfood network may contain hyperlinks to third party Web sites. The Premium Petfood network may also contain advertisements of third parties. Premium Petfood is not responsible for the privacy practices or the content of such third party Web sites or advertisers. Please check with those Web sites to determine their privacy policy.

Premium Petfood does not share any of the individual personal information you provide Premium Petfood with the third parties to which Premium Petfood links, except as stated elsewhere within this Privacy Policy, although Premium Petfood may share general, aggregate data with such third parties (such as how many people use our site) .

Please keep in mind that whenever you voluntarily disclose personal information online – for example through e-mail, discussion lists, or elsewhere – that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Ultimately, you are solely responsible for maintaining the secrecy of your personal information. Please be careful and responsible whenever you’re online.

IX. Your Consent To This Agreement


By using the Premium Petfood network, you consent to the collection and use of information by Premium Petfood as specified above. 

If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

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